Brand Identity | Pho XeLua

Date: March 2019

Group Project

Pho LeXua is arguably one of the best Vietnamese restaurants in Vancouver. To ensure that it looked the part, we created a branding—guided by the owner’s input—that combines the aesthetics of Vancouver with Vietnamese culture. I tried to minimize boundaries within the restaurant by adding longer tables where customers can collectively experience the presence of Vietnamese culture. I then tried to maximize the openings of the restaurant’s boundaries through transparent windows to fuse the inside with the outside—Vietnamese culture with Vancouver aesthetics.

Interior and exterior designs were placed on existing imagery that I had found online by using Adobe Photoshop


Mosaic Pattern was created by Tyler Hawkins